Arthood is a collective of women who reflect on today’s society. We want to evoke questions, stimulate the mind and bring up a conversation about themes such as sexuality, mental health, social equality, gender and the environment. We do this by creating art, editorials, events and talks. We hope to give people a form of recognition, awareness, and more self reflection in this fast world that we live in today. Also we hope to create a safe space during our events and bring up a meaningful discussion. We started this collective in 2016 to support each others creativity and to stay triggered. Since 2017 it became clear where our driven mentality came from: societal issues.
Experience ToolAmsterdam University of Applied Science
Commissioned by the Amsterdam University of Applied Sciences, we have developed a tool that encourages design thinking. The intent of this tool is to inspire players to create experiences, and provide them with relevant information to do so in (mainly) physical spaces. The tool is built around elements that influence spatial experience. Based on various experiments, case studies and analysis of research in scientific databases, the creators of this tool have identified four main elements, which organizations and individuals can focus on when creating a spatial experience for their visitors. I was responsible for the concept and the graphic design of this tool.
GRAMMIE Magazine TheSGG
As a style-editor I was responsible for the editorial design. Also I was responsible for the critical concept of this second edition as an assistent-editor. I managed interviews and I wrote some articles. GRAMMIE magazine is a Dutch Instagram-marketing Magazine. This second edition focusses on the positive & negative aspects of the platform ‘Instagram’. Because in a time where we seem to be ‘on’ 24/7 a day it’s very hard to switch that button back to ‘off’.
My Paper CrownBas Kosters
A Beautiful Mess | Refugee Company Photography, campaign & video
The ConfessionalStudio Frictie
In the current shifting creative industry, social relevance in projects and working with other people is more than ever needed and playing an important role. We got to discover Social Design, working with ‘refugees’, design studios and the integration of social connections within the making process. We found out that we were playing a part of the problem we stumbled upon. Through being honest towards ourselves and the people we were working with, we got something new in return; Being vulnerable and honest er creating connection and trust.
Visual researchPersonal ongoing project
I am not what I wearManifesto Graduation Project
This Manifesto is about Inner Sustainability. Fashion is so much more than the fabric our bodies wear. Fashion is culture, identity and social as well. In today's shifting fashion industry, social relevance is of importance, due to an overload of products, fabrics, clothing and options can result in an identity crisis. Our inner self is our identity but consuming and the way we look is creating our status at the moment. The philosophy of 'inner-fashion' is caught in a manifesto where consumers become aware of their buying behaviour. In addition, discussing themes such as identity, cultivation, media and branding. Consumers are challenged to join an inner-revolution by making their statements about the current fashion landscape. By printing these statements on T-shirts, consumers can stand for their personal vision and be part of a revolution.
Twisted Pink Sweater
This Pink Twisted sweater, is a form of artful playfulness. A sweater forced out of its natural or proper shape that is wearable in multiple ways. With the aim to not only stimulate the mind, but also create societal awareness of social constructions, systems, concepts, rules and standards. Conclusively reminding society to create it’s own rules and explore all functionalities that trigger the mind.
Academy of Theatre and DanceAmsterdam University of the Arts (AHK) Poster design
TrendboekAmsterdam Fashion Institute
Studio Frictie pitched an idea to set up a hoax in centre of Amsterdam to Makers Unite through this Strategic Concept magazine.
DEMOEducative fashion brand for children
DEMO is an educative fashion brand for children. We developed an online and offline campaign, an interactive game and a magazine with game elements. DEMO teaches how clothes get produced. The Production process, is implemented with playing elements, triggering children to help DEMO change the fashion system.
by AMFIFor students, By students
During my study at AMFI I was approached to transform the byAMFI store into a self participated platform for students and by students. My job as a creative projectmanager was to manage various events, exhibitions and experimental ideas from students. I designed this logo to make a change.
University of Applied SciencesPoster design
by amfi Amsterdam University of Applied Science (hva)Poster design