I AM NOT WHAT I WEAR (2018)
In the current shifting fashion industry, social relevance is more than ever needed. An overload of products, fabrics, clothing and options can result in an identity crisis. Our identity is our inner-self but consuming and the way we look is creating our identity at the moment. This Manifesto is about Inner Sustainability. Fashion is so much more than the fabric our bodies wear. Fashion is culture, identity and social as well. The philosophy of 'inner-fashion' is caught in a manifesto where consumers get to know fashion on a deeper level. Themes such as identity, cultivation, media and branding are discussed. Consumers are challenged to join an inner-revolution by making their own statement about the current superficial fashion industry. By printing these statements on T-shirts consumers can send a personal message and be part of a revolution.
Model: Judith Siemons / With graphic help from Sjon de Baron and video help from Marc Deurloo